Forty Thousand Dollars Later

Are you a serial IM product buyer? Are you depleting your checking account as you search for the ideal internet money plan? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?

If you’re making investment after investment in IM direction and information, you’re not alone. Far too many Internet marketers are doing the exact same thing.

Those spending habits have a logical appeal. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Spending that money when you’re struggling is a different story.

Buying new tools to stay ahead of the games is very different from desperately making purchases in hopes of finding base-level success.

You want to spend your money the smart way. You want to avoid being the serial buyer whose efforts only add to his or her debt.

The Right Kind of Purchase

So, how do you avoid becoming the wrong kind of serial buyer? The first step is creating a bedrock foundation for your IM business. If you strip away all of the details, tricks, options and creative new ideas from Internet marketing, it’s a simple proposition.

You need to have something to sell. You must have a way to sell the product. You need to bring traffic to your the site you’ll use to make sales.

That’s IM in a nutshell. All of what you do needs to relate directly to one or more of those core basics.

As such, you need to focus on building strength in all three areas. Everything you buy should support your efforts to work on one of those three factors.

You must have a foundation that let’s you make money from home before you invest in extras, details, tricks or adjustments. When you have a foundation in place, you will make money. After you’re making money, you can being looking at those extras and adjustments.

How to Build Your Foundation

Getting the core of your business in place doesn’t require a massive investment. Here’s a great approach to getting the job done.

• Get a smart, big picture understanding of Internet marketing. You need to learn how things work from someone who’s spent time in the trenches.
• Make traffic a top priority. Traffic is, as noted, one of the core elements to a successful online business. It’s also the most important one you’ll address. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need to put eyeballs on your pages right away.
• Discover a continuing source of support and guidance. A good ebook can be helpful. Solid tutorial videos are a great idea. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. You can become more efficient and successful when you’re on the receiving end of expert advice.
• Don’t overexpose yourself. You want to meet your objectives without risking significant losses. Find opportunities to get the essentials at bargain prices. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.