Think about this: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And when done correctly, you can get paid for it, too!

What is info marketing?

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?

But how does it all work?

OK, the concept is simple. However, to succeed you’ve got to provide information people want. So the key is to figure out what people want. How do you do that?

One very simple method is to do a little research. Just go to Yahoo! answers or ask.com and look at the questions being asked there. You’re looking for popular questions or common themes. Something that most people don’t already know. And solve the problem for them by writing an info product on it.

Power tip

Don’t worry! Info product creation is easy… Consider this: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Just try to write one or two articles a day. And once you have bunch of good ones, flesh them out, add to them and voila! You’ve got an ebook.

So, what’s so great about ebooks? Interestingly enough, we’re back to the name of this article How about 7 reasons why:

1. Ease

As soon as you have the pieces in place, it’s virtually maintenance free. And your customers need very little support. So it’s nearly a 100% hands-free business. You’re building a completely automated business.

You don’t have any inventory. You never have to deal with shipping. Your business is 100% digital.

2. Repurposing

When you have a created a few information products. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.

3. Resellers

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because people just don’t want to invest the time and money into making their own. Plus, you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. They can be free or low prices. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…

6. Affiliates

This one is huge. Once you have your own product. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You can’t do this unless you have your own product.

7. Joint Ventures

OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. That makes this is the biggest reason for creating your own info products. Without your own products, you can’t do JVs.

Summing it up

If you don’t want to sell digital products by now, then you haven’t been paying attention. With your own info product you can write your own ticket. Because it’s your business and you control it. So, don’t waste any more time:

• Head over to Yahoo! answers
• Find out what people need to know
• Start providing information

Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.