You’ve probably heard this common Internet marketing mantra a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. It’s a strategy you can’t afford to overlook.

Why it works

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page exists to do one thing and one thing only. It should convince readers to sign up for your list. Anything else is completely extraneous.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.

Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should be using those moneymaking approaches. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.

Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. It’s true – the money is in the list!

You need a list. That’s a given. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.

So, how do you build a list?

There are 3 factors in list building you need to consider:

• The Squeeze Page
• The Incentive
• The Opt-in Success Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. This page needs to look professional. It’s also got to be free from distractions. You’ve also got to make a strong “close”.

Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

One way to really spice up your squeeze page is to make it a video squeeze page. This will grab your visitors attention and keep it. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

It’s OK, if you’ve never made a video before. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that have everything pre-built for you.

Your Bribe – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Most people are very protective of their email address. So make your “bribe” a good one!

The only way to make this work is to provide real value. It has to be something that people actually want. And can benefit from. It could be:

• A free report
• Software
• Videos
• An email series

Basically, you just need some content. It’s got to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.

You can also get email list building tools that include the premium. There are two important things about the email series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. So when they get your email, they’re happy to hear from you.

This is another case where you can get a complete marketing package. You can also put the whole thing together on your own. You can either write the content pages on your own. Or have someone ghost write for you.

In closing

It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because once its built… You’re free to make money at the push of a button.