Using Web Audio for Success
Posted by Graham in Uncategorized, tags: conversion tips, internet marketing, marketing, sales, web audio It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. Audio increases opt-ins. Audio increases sales.
Why does it work?
It’s simple. The web is mostly silent. It makes your site more “human”. And adds the feel of a real live person. Audio literally breathes life into your website. And this aliveness creates more interaction with your visitors.
The benefits of audio
There are actually two profit boosts from using audio. You will close more sales. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Just record some audio and add it to your site. An authentic message from you will do more than the best ad copy.
You’ll also get better conversions on your list opt-ins. People need to be told exactly what to do. Just add a short audio message saying: Fill in your name and email and click submit. Just this one simple thing will boost opt-ins up to 315%!
Some ways to use audio
A welcome message on your homepage. A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.
Lead them by the had. Just like in the opt-in example. You can use audio to tell your visitors exactly what to do. And take them all the way through buying your product.
Testimonials for your product or service. A written testimonial is good. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. Which boosts your sales for sure.
Sneaky tick
What about creating an entire product using audio? This is by far the easiest content to produce. Plus people love audio products. The great thing about audio products is people can take them with them on the go. And once you record the audio, you can pay someone to transcribe it for you. Then you’ve got an eBook, too – but it was easy to create!
How hard is adding audio?
It’s actually really easy. There’s software that will show you how to add audio to a website. There’s no knowledge required on your part. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. So don’t let this stop you.
Summary
Let’s take another look at the benefits. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. It’s a less often used medium. But you’ll save a lot of time and money. Get started right now and realize instant results.



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